The increasingly competitive marketplace, with highly demanding customers and shrinking product development cycles, compel organizations to streamline product development and boost product performance while simultaneously drive down their internal costs. Thus resources (cost, budget, etc.), scope (features, functionalities, etc.) and schedule (time and prioritization) become equally important parameters of the project management triangle.
Nevertheless, most design teams still approach product-development tasks with several unstaged iterations. Often, these iterations are not fully aligned with the broader business strategy, and different targets (KPI) are adopted for design, manufacturing, and supply chain teams.